Friendbuy is one of the leading customer referral program companies in the market, being used by high profile clients such as Warby Parker, Classpass, and Dollar Shave Club.
They asked me to help create a wider variety of assets for them for their clients to use in their referral campaigns. I created a few sets of shared email templates referral widget templates, as well as designed/animated an intro video.
I also worked with them to rebrand their company.
PROJECT
Friendbuy - Various Projects
DATE
Summer - Fall 2016
CLIENT
Friendbuy
CHARACTER DESIGN ITERATIONS
On the first round of character designs, I designed the characters to look more simplistic and fun. But because the client requested a more serious and grown-up look, I slowly added in more detailed and realistic facial features.
